The New Rumor...Another ActiveRain-Trulia Takeover By Zillow
It seems like we get past one rumor that turned out to be true and yet we've survived despite all the apprehensions only to have another rumor gaining foothold. I don't want to perpetuate a rumor, but it's out there and being talked about by rather reputable sources. I also have to admit that I'm less positive about this rumor, but as Marc Davison of 1000watt closed out his email/article these words make a lot of sense to me:
"Nothing is softer than water, yet it can overcome rock. It does not fight. It flows around its opponent. Formless."
-- The Forbidden Kingdom
To view the email: Zillow, Trulia and you
The rumor apparently is that Zillow has its eye on Trulia which as we all know has ActiveRain neatly tucked under its umbrella. Staying positive, I think what we (AR Members and Realtors) need to do is consider the opportunities that are at our disposal now and moving forward. Instead of wasting time complaining and feeding the fear factor. After reading a few articles about this I'm less intimidated by the idea of being under the Zillow presence. Don't get me wrong I don't like Zillow for all the reasons we hear about; inaccurate out of date data are at the top of the list. And I'd much prefer we were an independent ActiveRain, however, as Marc Davison has suggested; lets not dwell on the negative and look for the Silver Linings. I do think we should keep blogging and promoting ourselves as the experts in our field, our area!
If this does come to pass I'm asking myself; Will this help or hurt our business and the public's perception of Realtors? Will this help or hurt AR members? Will this benefit the public, our customers and clients? Will this allow us, Realtors, the opportunity to show what Zillow is and who's the real Real Estate expert? Hopefully the consumer will see where Zillow's role ends and the Realtors begins.
I've made this post public because I feel the public should know and understand Zillow's function, selling ad space, referrals and dumping huge amounts of data into public view with very little or no accountability for accuracy while Realtors function differently. Realtors are accountable for accurate information and interface directly with customers representing the customers/clients best interest.
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